How to price your OnlyFans

The subscription

On OnlyFans you can have a free or a paid account. If it is paid, the monthly price goes from $4.99 to $49.99. Before choosing a number, decide what role you want the subscription to play.

With a free account more people come in and almost all the money arrives through messages and PPV, which takes a lot of chat work. A low subscription puts up little barrier and gives you a stable base income, which is why it is the most common starting point. A high subscription attracts fewer people, but ones who value what is on the feed more, and it makes sense when the feed is very complete or the niche is very specific.

If you are starting out, keep one thing in mind: raising the price on fans who already pay goes down worse than having started a little higher. A low or mid price leaves you room to go up later, once the feed justifies it.

PPV

To price a piece, think about what it offers (how long it is, whether it is exclusive, how different it is from what is already on the feed) and about who will receive it. A fan who buys often is not the same as one who arrived yesterday. With new fans, an affordable first purchase works well to break the ice.

How you present it counts too. A good preview and a message that fits the conversation sell more than a price list.

Custom content

Content made for one specific fan is worth the most, because nobody else has it and it takes you time to make. Give it a price that respects that time and make it clear from the start what is included and what is not. The same goes for video calls and voice messages.

Promotions and changes

Discounts and free trials help attract new people or win back those who left. If you use them every week, your fans learn to wait for the next sale. Save them for specific moments.

And when you want to change something, change one thing at a time. If you touch the subscription, the PPV and how often you post all at once, you will not know what worked. Give it a few weeks and compare new subscribers, renewals and message revenue.

To get an idea of how the subscription and spend per fan weigh on your income, try the calculator on our site. It is only a guide, but it helps you see what moves the numbers most.